Customer Spotlight: Critical Mass for the Masses

Written by Cafe Campesino on Aug 1, 2007 in Customer Spotlight, NEWSLETTER |
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a cdp brewstation

Café Campesino is fortunate (and grateful) to have an ally in cdp digital download/coffee express and its founder Becky Afonso, a native Floridian who lives in the Tampa Bay area (Go Bucs!). The letters “c-d-p” have no particular meaning individually but were used to develop the company logo which looks like a cyclist on a bicycle.

Originally, cdp toured with five bicycle events, providing digital camera downloads to CDs (for those camera happy riders who filled up their memory cards), scenic postcards of the riding area, and offering the riders a chance to make postcards from their own digital photos during the event. In 2006, cdp expanded as cdp coffee express to offer coffee in the morning. They attended six additional tours that year with coffee supplied by a previous corporate employer.

But Becky wanted to switch the cyclists to Fair Trade coffee, so cdp and Café Campesino started talking business. We struck a deal and cdp and Café Campesino teamed up in 2007 to brew the Critical Mass blend at 11 different bicycle tours all over the United States, including Bike Florida, Bike Virginia, Michigander and Shoreline West in Michigan, Bike Northwoods and SAGBRAW in Wisconsin, and Cycle North Carolina.

“The Fair Trade aspect of this coffee has made people feel even better about starting their day,” Becky Afonso states. “Getting a decent cup of coffee at a bicycle tour can be a little tricky, but when you serve a good tasting blend like Critical Mass, then tell people it’s a Fair Trade coffee, well, it’s nothing but smiles.”

Check out their website for more information on this unique company.

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