Introduction: Big News! Sweetwater Organic Coffee Roasters!

Written by Cafe Campesino on Mar 5, 2009 in Introduction, NEWSLETTER |

Well, Spring is just about here and there is a lot going on at Café Campesino…and, actually, we have some big news to share with you!

At about this time last year, we were approached by our friends at Sweetwater Organic Coffee Roasters in Gainesville, Fla., about the possibility of Café Campesino taking over their operation, as they were yearning to return to what we in the south call “The Great White North”. Well, after many trips to Gainesville and deep, deep introspection, we decided to do it and on December 20th, became the proud owners of Gainesville’s premiere sustainable coffee roaster…Sweetwater Organic Coffee!

The reason we’ve taken so long to break the news is that we have been hard at work learning how to run our new wholesale roastery and have needed every bit of these past few months to get into a groove and to a point that we felt it was “announce-able.” We’ve reached that point, thanks in large part to the hard work of our great crew at Sweetwater (most of whom have been with the company since its launch in 2004) – so, to Jim, Isha, Dylan, Amber & Mr. George – thank you for all your hard work over the past three months! We’ll keep you posted about Sweetwater’s evolution (at present, Sweetwater only sells to other businesses, though we doubt that’ll last for long). To learn more about Sweetwater, visit our website at

Ok, hopefully your pulse is returning to normal now and the palpitations caused by our big news have subsided so that you can pick up that steaming mug o’ Café Campesino coffee and get back to reading this newest issue of Fair Grounds. (You will note that we have reverted to an earlier style of Fair Grounds for you to link to the entirety of this newsletter, rather than via links to our blog. We are reworking our blog to transform it into a more user-friendly place for our community to meet, share and keep up with each other…we’ll keep you posted on its progress). In the meantime, read on to learn about this month’s most special special, get updated profiles of our different trading partners in Guatemala in Producer Spotlight, track the many, many goings on (past, present, and future) at Café Campesino in Community Caravan, read Bill’s first posting since returning from a journey to our fabulous trading partners Fondo Paez and APCO in Colombia, and get one of Joe’s neato coffee house recipes for your very own at-home coffee house experience (a la Café Campesino of course). Cheers!

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